Alitalia aggiunge due destinazioni in Africa: Nairobi e Johannesburg.

Alitalia Airbus A330 © Berni Müller – planes-international.com

Nonostante Alitalia abbia dichiarato bancarotta all’inizio dell’anno dopo che un referendum tra i dipendenti ha bocciato le proposte di ristrutturazione per la sopravvivenza – riduzione del personale, taglio agli stipendi e investimenti su apparecchi e rotte – la commissariata compagnia privata italo-emiratina continua in vita e ad espandersi come se nulla fosse, forte del prestito ponte del Governo Italiano e dell’appoggio dei suoi passeggeri che la volano. Ai primi 600 milioni di euro iniziali ne sono stati aggiunti altri 300, mentre il termine ultimo per la cessione della compagnia è slittato a fine aprile 2018.

Di ben altre modalità si è trattato per un’altra aerolinea partecipata di Etihad, airberlin, che ha iniziato la dismissione nell’istante stesso nel quale ha dichiarato bancarotta, nonostante, anche in quel caso, un prestito ponte del Governo Tedesco ne abbia garantito le operazioni sino all’ultimo giorno effettivo.

Se nel caso di AZ le ragioni economiche sembrano entrare in gioco solo marginalmente rispetto alle evidenti e preponderanti strategie politiche, nel caso di AB il pragmatismo è stato l’unico modus operandi. Lufthansa ed easyJet, gli attori che hanno partecipato allo smembramento di airberlin, e che pure paiono in prima fila per subentrare ad assets e servizi di AZ, hanno già iniziato ad operarne le rotte riducendo così al minimo il tempo di transizione e gli inconvenienti per i viaggiatori. Il giorno 8 di novembre, ad esempio, Lufthansa ha inaugurato il volo no-stop Berlino TXL – New York EWR che mancava da 16 anni dal suo network, e che dall’estate verrà passato a Eurowings, braccio point-to-point di LH.

la nuova business class a bordo degli Airbus A330 di Alitalia

Dal canto suo Alitalia prosegue nell’espansione sul lungo raggio che probabilmente già era stata tracciata prima del commissariamento: Nairobi e Johannesburg entrano nel network con 4 voli a settimana ciascuno, rispettivamente dal 28 marzo 2018 e dal 8 aprile 2018. Entrambe le destinazioni sono già nel sistema di prenotazioni. Si tratta di rotte che Alitalia ha servito sino agli inizi degli anni 2000 (NBO 2000 e JNB 2001) volando allora da Roma FCO e Milano MXP.
Questi sono gli operativi dei voli:

Roma FCO – Nairobi NBO

AZ846 parte da FCO alle 14:00 e arriva a NBO alle 22:10
AZ847 parte da NBO alle 00:35 e arriva a FCO alle 07:10

Roma FCO – Johannesburg JNB

AZ848 parte da FCO alle 22:10 e arriva a JNB alle 08:20 del giorno successivo
AZ849 parte da JNB alle 21:00 e arriva a FCO alle 07:25 del giorno successivo.

I collegamenti verranno effettuati con Airbus A330 suddivisi in 3 classi: economy, premium economy e business class. Quest’ultima offre un’eccellente disposizione sfalsata 1+2+1 dove, inoltre, ogni poltrona è lie-flat a 180°, e un pluripremiato servizio di cucina.

5 comments for “Alitalia aggiunge due destinazioni in Africa: Nairobi e Johannesburg.

  1. Thomas Gambino
    November 21, 2017 at 12:44 am

    Ciao Michele,
    It was a pleasant surprise to see the AZ expansion into Africa considering the economic challenges facing the carrier. Surprise yes but impossible no as AZ was one of the major European carriers serving Africa for many years via its hub in FCO. Italy is idealy situated both north and central of the African continent. I remember clearly while working for AZ/NAM that we sold many pakages to NBO with stop over privileges in Rome. No other carrier could do that.
    Forza AZ!!

    Thomas Gambino

    • michelemolinari
      November 21, 2017 at 8:20 am

      Hello Thomas,
      Thank you for commenting and for sharing your experience and memories.
      We all root for Alitalia to survive along with her excellent onboard service and cuisine 🙂
      I personally hope LH will take over the management of the long haul routes and make FCO one of the hubs of the Group. I’ll keep my finger crossed!
      Forza AZ+LH!

      • Thomas Gambino
        November 21, 2017 at 9:44 am

        D’accordo Michele. In boca al lupo!
        Tommaso

        • Thomas Gambino
          November 21, 2017 at 8:27 pm

          Salve Michele,

          Perhaps another approach which follows would be more successful as an AZ stand alone itiative.
          Id est: no LH

          Market Environment:

          The age of legacy carriers is being modified and morphing into a low cost carrier model.

          LCC Market Characteristics:

          -Changed passenger expectations

          -Ongoing fluctuating prices

          -Rapid growth

          -Advanced cost efficiencies

          Situation:

          LCC have and will continue to encroach on legacy carrier’s market places. The Ryan Air, Easy Jet stealthy penetration of Alitalia’s home market is a prime example.

          How To Fix:

          A revolutionary new business strategy is required whose target should be to create a LOW COST-LONG HAUL airline (LCLH) within the AZ structure.

          Characteristics of ALITALIA-LCLH:

          -Initially point-to-point movements only

          -Primarily price sensitive competitive fares applying algorithms featuring rate change levels hourly.

          -Limited passenger on-board services with additional charges for upgrades, to include meals, drinks, entertainment, et cetera.

          -Continued Internet bookings featuring reduced ticket rates

          -Limited checked bags featuring continued self baggage drop off/baggage tags

          -Continued current AZ On-line check-in procedure.

          -Charge for seating assignment, corridor, window seats, emergency row and early boarding

          MODUS OPERANDI:

          -Identify highly competitive routes to serve as LCLH within the present AZ structure

          Id est.: North American, ASIA, Europe (selected).

          -The LCLH product should be applied when market demand-pull requires it.

          Exempli gratia: by market type, season, competition, destination, et cetera

          CONCLUSION:

          The constant within our industry is change. Hence, the art of satisfying market demands as describe, in part, above will result from being nimble and quick to react by introducing new aggressive LCLH business strategies. Perhaps Alitalia will have morphed completely and once again be the leader of our exciting industry.

          Che ne pensi?!

          Grazie,

          Thomas Gambino

          • michelemolinari
            November 22, 2017 at 8:29 am

            Hello Thomas,
            I like your plan and the way you put it.
            But I also have to add that besides being a correct way to address a problem which has been here since a long time, AZ saw black in balance only few years in her 7 decades life, is an “across the pond” perspective. On this side, and at these latitudes, unions and politics almost always win upon pragmatism and finance. The Italian Government is postponing the unpopular decision to reduce personnel and cut dead branches until it won’t be in charge any longer, probably late Spring, giving away in the meanwhile hundreds €M of tax payers money. While AZ workers referendum rejected a sacrifice/development plan opening the doors to bankruptcy.
            I personally would split the company in two: 1) domestic / short haul 2) long haul, selling to the best (network, management, business plan, etc.) bidder. That’s why I root for easyJet on one side and LH on the other. Rumors say easyJet would take over the EU point-to-point operations, while LH would make FCO an additional hub of her Group keeping long haul, while developing Milan’s airports into FCO feeders and some point-to-point.
            EU market is open, Italy is flooded with LCC and travelers already chose big legacy companies to fly the 6 continents. Unfortunately AZ is too weak to stand the surging tide.

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